Brewdog

Partnering with agency Isobel, I supported the development of a bold, attention-grabbing campaign aimed at mainstream beer drinkers. My role focused on high-end retouching of product imagery, crafting dynamic backgrounds, and preparing assets for out-of-home, digital, and social channels—contributing to a significant uplift in brand visibility and engagement.

Brand awareness up 250%, word of mouth up 133% and a quarter of Stella Artois drinkers said they’d try BrewDog’s Punk IPA.

Read up on the aftermath, The Drum, Campaign, More About Advertising, Marketing Week and City AM