I'm Gaz Martin — Designer, Retoucher, and Senior Creative Artworker, I blend AI with traditional design and retouching techniques to deliver bold, polished visuals — faster than ever, without compromising craft.
Scroll down to see some of my work.
I use AI tools like Midjourney, Leonardo AI, alongside Photoshop as part of my day-to-day workflow to concept visuals quickly, create bespoke imagery, and enhance campaign development. By focussing on prompt engineering techniques, I can fine-tune outputs to achieve specific styles, moods, and narratives, ensuring alignment with creative objectives.
These tools allow me to rapidly generate stylised compositions, visualise creative directions, and build out storyboards or pitch imagery – while maintaining full control through traditional retouching and compositing techniques.
AI video generation
For navigation app what3words, I produced large-scale composite imagery and exhibition visuals, retouched and colour-graded photography, and created print-ready artwork. The work supported what3words’ presence at trade events while strengthening its brand identity through bold, clean visuals.
Across multiple projects, I worked on the adaptation and enhancement of key visuals for streaming content and live sports. This included retouching, banner creation, and reformatting artwork for various devices, ensuring a polished and engaging experience for Prime’s global audience.
In collaboration with agency Isobel, I contributed to Royal Ascot’s visual campaign by meticulously retouching photography and preparing high-impact visuals for large-format and digital placements. The work balanced elegance and modernity, capturing the prestige and spectacle of one of Britain’s most iconic events.
Working with retail property giant Hammerson, I supported seasonal and brand campaigns by retouching lifestyle photography, refining colour palettes, and creating artwork for both print and digital platforms. The visuals were tailored to elevate the shopping experience across their portfolio of destinations, blending aspirational imagery with commercial appeal.
Click here for a library of retouching examples.
I worked across various campaigns for Sky, retouching key visuals, adapting assets for digital and broadcast use, and ensuring brand consistency across multiple touchpoints. The work spanned entertainment, sports, and promotional content—delivering high-quality visuals that aligned with Sky’s premium, high-energy identity.
Spotify's comedy podcast library is diverse, with offerings that cater to a wide range of comedic tastes and preferences.
In this project, the objective was to transform a library of vector logos into lifelike stickers, infusing them with texture and subtle creases. These enhancements served to promote Spotify's comedy podcast collection, adding an engaging and playful touch to their visual identity.
The Serious Bacon Club is a social media platform created by isobel for Danepak, which regularly dished out content to bacon fanatics. I constructed these images for social media posts, from scamps, compositing stock imagery and vector graphics, and they were always fun to work on. Click here for more.
Partnering with agency Isobel, I supported the development of a bold, attention-grabbing campaign aimed at mainstream beer drinkers. My role focused on high-end retouching of product imagery, crafting dynamic backgrounds, and preparing assets for out-of-home, digital, and social channels—contributing to a significant uplift in brand visibility and engagement.
Brand awareness up 250%, word of mouth up 133% and a quarter of Stella Artois drinkers said they’d try BrewDog’s Punk IPA.
Read up on the aftermath, The Drum, Campaign, More About Advertising, Marketing Week and City AM
To help communicate the brand’s warm, welcoming atmosphere, I developed a cohesive visual language through considered retouching and colour grading. This involved removing distractions, unifying tonal values, and ensuring a consistent aesthetic across all imagery.
I helped bring the “Discover More” campaign to life through conceptual illustrations that cleverly integrated wine bottles using negative space. The work enhanced the brand's artistic appeal while reinforcing the sophistication of Bordeaux wines.
This self-initiated project explored a whimsical take on Las Vegas, visualised as a mini-planet. The concept combined imaginative design with technical execution, showcasing a playful yet polished creative approach.
